WBW gives you an excuse to post an old photo a day earlier than Thursday’s #TBT (Throwback Thursday). It’s a softer, less-saturated alternative that’s caught on with brands looking to add some heritage content to the middle of the week.
Use cases are nearly identical to TBT: old menus, the founders in year one, a renovation before-and-after, a customer who’s been coming for 20 years.
The hashtag #wbw is widely understood across Instagram and Facebook.
Examples
How WBW reads in the wild.
- “wbw to our very first dining room in 2009 — ten chairs, one menu, big dreams”
- “wbw: opening day, 2018. thanks for sticking with us.”
Where you’ll see it
Common questions
What does WBW mean?
WBW stands for "Way Back Wednesday". Short for “Way Back Wednesday” — the Wednesday cousin of #ThrowbackThursday for old photos.
How is WBW used?
WBW gives you an excuse to post an old photo a day earlier than Thursday’s #TBT (Throwback Thursday). It’s a softer, less-saturated alternative that’s caught on with brands looking to add some heritage content to the middle of the week. Use cases are nearly identical to TBT: old menus, the founders in year one, a renovation before-and-after, a customer who’s been coming for 20 years. The hashtag #wbw is widely understood across Instagram and Facebook.
Where will I see WBW?
WBW is commonly used on Instagram, Facebook.